Digital Marketing in India 2022

by | Mar 30, 2022 | Digital Marketing | 0 comments

This page contains all the data, insights, and trends you need to help you understand how people in India use connected devices and services, Digital Marketing in India 2022.

You’ll find our complete Digital 2022 report on India by DareDigital in the “full report” section below, but let’s start by taking a look at the essential headlines for digital adoption and use in India this year

Digital Marketing in India 2022

India’s population in 2022

India’s total population was 1.40 billion in January 2022.

Data show that India’s population increased by 13 million (+1.0 percent) between 2021 and 2022.

48.0 percent of India’s population is female, while 52.0 percent of the population is male.

At the start of 2022, 35.9 percent of India’s population lived in urban centres, while 64.1 percent lived in rural areas.

Note: gender data are currently only available for “female” and “male”.

India’s population by age

The median age of the population in India is 29.1.

For additional context, here’s a look at how the population in India breaks down by age group:

  • 8.4 percent of India’s population is between the ages of 0 and 4.
  • 13.4 percent of India’s population is between the ages of 5 and 12.
  • 9.0 percent of India’s population is between the ages of 13 and 17.
  • 12.4 percent of India’s population is between the ages of 18 and 24.
  • 16.6 percent of India’s population is between the ages of 25 and 34.
  • 14.3 percent of India’s population is between the ages of 35 and 44.
  • 11.0 percent of India’s population is between the ages of 45 and 54.
  • 8.0 percent of India’s population is between the ages of 55 and 64.
  • 7.0 percent of India’s population is aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.ADVERTISEMENT

Internet use in India in 2022

There were 658.0 million internet users in India in January 2022.

India’s internet penetration rate stood at 47.0 percent of the total population at the start of 2022.

Kepios analysis indicates that internet users in India increased by 34 million (+5.4 percent) between 2021 and 2022.

For perspective, these user figures reveal that 742.0 million people in India did not use the internet at the start of 2022, meaning that 53.0 percent of the population remained offline at the beginning of the year.

However, issues relating to COVID-19 continue to impact research into internet adoption, so actual internet user figures may be higher than these published numbers suggest (see here for further details).

For the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports.
Go global: see how India’s current “state of digital” compares with connectivity in other countries by reading our flagship Digital 2022 Global Overview Report, which includes hundreds of slides of global digital data, and our in-depth analysis of what these numbers might mean for you.

Internet connection speeds in India in 2022

Data published by Ookla indicate that internet users in India could have expected the following internet connection speeds at the start of 2022:

  • Median mobile internet connection speed via cellular networks: 14.39 Mbps.
  • Median fixed internet connection speed: 47.40 Mbps.

Ookla’s data reveals that the median mobile internet connection speed in India increased by 5.15 Mbps (+55.7 percent) in the twelve months to the start of 2022.

Meanwhile, Ookla’s data shows that fixed internet connection speeds in India increased by 11.51 Mbps (+32.1 percent) during the same period.ADVERTISEMENT

Social media statistics for India in 2022

There were 467.0 million social media users in India in January 2022.

The number of social media users in India at the start of 2022 was equivalent to 33.4 percent of the total population, but it’s important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).

Kepios analysis reveals that social media users in India increased by 19 million (+4.2 percent) between 2021 and 2022.
Get fresh insights: our handy social media overview page helps you stay up to date with social media trends, offering essential headlines for social media adoption, as well as the latest user figures for the world’s most widely used social media platforms.

Digital Marketing Channels
Popular Social Digital Marketing Channels around the Globe.

Facebook users in India in 2022

Data published in Meta’s advertising resources indicates that Facebook had 329.7 million users in India in early 2022.

However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are not directly comparable with figures published in our previous reports.

To learn more about these changes, please see this article, as well as our comprehensive notes on data.

The company’s revised audience figures mean that Facebook’s ad reach in India was equivalent to 23.5 percent of the total population at the start of 2022.

However, Facebook restricts the use of its platform to people aged 13 and above, so it’s also worth highlighting that 30.1 percent of the “eligible” audience in India uses Facebook in 2022.

For additional context, Facebook’s ad reach in India was equivalent to 50.1 percent of the local internet user base (regardless of age) in January 2022.

At the start of 2022, 23.3 percent of Facebook’s ad audience in India was female, while 76.7 percent was male.

Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.

Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.ADVERTISEMENThttps://googleads.g.doubleclick.net/pagead/ads?gdpr=0&us_privacy=1—&client=ca-pub-1871114127846517&output=html&h=280&slotname=1700153037&adk=3023205068&adf=763257368&pi=t.ma~as.1700153037&w=764&fwrn=4&fwrnh=100&lmt=1646026543&rafmt=1&psa=0&format=764×280&url=https%3A%2F%2Fdatareportal.com%2Freports%2Fdigital-2022-india&flash=0&fwr=0&fwrattr=true&rpe=1&resp_fmts=3&wgl=1&uach=WyJXaW5kb3dzIiwiMTQuMC4wIiwieDg2IiwiIiwiOTguMC40NzU4LjEwMiIsW10sbnVsbCxudWxsLCI2NCIsW1siIE5vdCBBO0JyYW5kIiwiOTkuMC4wLjAiXSxbIkNocm9taXVtIiwiOTguMC40NzU4LjEwMiJdLFsiR29vZ2xlIENocm9tZSIsIjk4LjAuNDc1OC4xMDIiXV1d&dt=1646026502031&bpp=1&bdt=661&idt=1137&shv=r20220223&mjsv=m202202090102&ptt=9&saldr=aa&abxe=1&cookie=ID%3D47c3133072fd4fe7%3AT%3D1646026504%3AS%3DALNI_MaDxKY3iUgec1CmFQFAKQjaWJOSmg&prev_fmts=0x0%2C764x280&nras=1&correlator=339872045496&frm=20&pv=1&ga_vid=200179733.1646026503&ga_sid=1646026504&ga_hid=1064753509&ga_fc=1&u_tz=330&u_his=1&u_h=1000&u_w=1600&u_ah=952&u_aw=1600&u_cd=24&u_sd=2&dmc=8&adx=410&ady=4999&biw=1583&bih=824&scr_x=0&scr_y=1726&eid=42531397%2C44750774%2C31064036%2C44756087%2C21067496%2C31062930&oid=2&psts=AGkb-H92GGT6eY68BvxnEOroOxOGXm-eY6igAtE43tefM9CfoyZmvwvD3Ab7m-KptCLcdxtu6RuKc7AMnDuCXg&pvsid=2939228826022493&pem=80&tmod=903868418&uas=0&nvt=1&ref=https%3A%2F%2Fwww.google.com%2F&eae=0&fc=1920&brdim=0%2C0%2C0%2C0%2C1600%2C0%2C1600%2C952%2C1600%2C824&vis=1&rsz=%7C%7CeEbr%7C&abl=CS&pfx=0&fu=128&bc=31&ifi=3&uci=a!3&btvi=1&fsb=1&xpc=Ajexq6M08f&p=https%3A//datareportal.com&dtd=41818

YouTube users in India in 2022

Updates to Google’s advertising resources indicate that YouTube had 467.0 million users in India in early 2022.

This figure means that YouTube’s 2022 ad reach was equivalent to 33.4 percent of India’s total population at the start of the year.

To put those figures in perspective, YouTube ads reached 71.0 percent of India’s total internet user base (regardless of age) in January 2022.

At that time, 31.2 percent of YouTube’s ad audience in India was female, while 68.8 percent was male.

Note: Google’s advertising resources only publish audience gender data for “female” and “male” users.
Need more social media numbers? Our platform guides help you make sense of all the latest stats for the world’s biggest social media platforms.

Instagram users in India in 2022

Numbers published in Meta’s advertising tools indicate that Instagram had 230.3 million users in India in early 2022.

This figure suggests that Instagram’s ad reach in India was equivalent to 16.4 percent of the total population at the start of the year.

However, Instagram restricts the use of its platform to people aged 13 and above, so it’s helpful to know that 21.0 percent of the “eligible” audience in India uses Instagram in 2022.

It’s also worth noting that Instagram’s ad reach in India at the start of 2022 was equivalent to 35.0 percent of the local internet user base (regardless of age).

In early 2022, 26.6 percent of Instagram’s ad audience in India was female, while 73.4 percent was male.

Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.

Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.ADVERTISEMENT

Facebook Messenger users in India in 2022

Data published in Meta’s advertising resources indicate that ads on Facebook Messenger reached 122.5 million users in India in early 2022.

However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook Messenger – so the figures shown here are not directly comparable with figures published in our previous reports.

To learn more about these changes, please see this article, as well as our comprehensive notes on data.

The company’s revised audience numbers suggest that Facebook Messenger’s ad reach in India was equivalent to 8.7 percent of the total population at the start of the year.

Facebook Messenger restricts the use of its platform to people aged 13 and above though, so it’s also worth highlighting that ads reach 11.2 percent of Facebook Messenger’s “eligible” audience in India in 2022.

For additional context, Facebook Messenger’s ad reach in India is equivalent to 18.6 percent of the local internet user base (regardless of age).

At the start of 2022, 23.7 percent of Facebook Messenger’s ad audience in India was female, while 76.3 percent was male.

Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” users.

Looking for more Facebook Messenger stats? Click here to explore our in-depth Facebook Messenger data for every country in the world.ADVERTISEMENT

LinkedIn users in India in 2022

Digital Marketing in India 2022

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 83.00 million “members” in India in early 2022.

However, note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2022 reports.

The company’s advertising reach figures suggest that LinkedIn’s audience in India was equivalent to 5.9 percent of the total population at the start of 2022.

LinkedIn restricts the use of its platform to people aged 18 and above though, so it’s also helpful to know that 8.6 percent of the “eligible” audience in India uses LinkedIn in 2022.

For additional context, LinkedIn’s ad reach in India was equivalent to 12.6 percent of the local internet user base (regardless of age) at the start of the year.

In early 2022, 28.2 percent of LinkedIn’s ad audience in India was female, while 71.8 percent was male.

Note: LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users.

Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for every country in the world.
Get data for every country on Earth: visit our online library to browse all of our reports, including the latest digital data for every country in the world, and more than a decade of historical numbers, trends, and insights.

Snapchat users in India in 2022

Digital Marketing in India 2022

Data published in Snap’s advertising resources indicate that Snapchat had 126.0 million users in India in early 2022.

This figure means that Snapchat’s ad reach in India was equivalent to 9.0 percent of the total population at the start of the year.

However, Snapchat restricts the use of its platform to people aged 13 and above, so it’s also worth noting that 11.5 percent of the “eligible” audience in India uses Snapchat in 2022.

For additional context, Snapchat’s ad reach in India was equivalent to 19.1 percent of the local internet user base (regardless of age) at the start of the year.

In early 2022, 38.4 percent of Snapchat’s ad audience in India was female, while 60.1 percent was male.

Snap’s advertising resources only publish audience gender data for “female” and “male” users, but the figures published for these demographics don’t always add up to the total user figure, so percentages shown here may not sum to 100 percent.

Looking for more Snapchat stats? Click here to explore our in-depth Snapchat data for every country in the world.ADVERTISEMENT

Twitter users in India in 2022 – Digital Marketing

Numbers published in Twitter’s advertising resources indicate that Twitter had 23.60 million users in India in early 2022.

This figure means that Twitter’s ad reach in India was equivalent to 1.7 percent of the total population at the time.

However, Twitter restricts the use of its platform to people aged 13 and above, so it may be helpful to know that 2.2 percent of the “eligible” audience in India uses Twitter in 2022.

For additional context, Twitter’s ad reach in India was equivalent to 3.6 percent of the local internet user base (regardless of age) at the start of the year.

Note: due to anomalies in the source data, we regret that we’re currently unable to provide insights into Twitter’s ad audience by gender.

Looking for more Twitter stats? Click here to explore our in-depth Twitter data for every country in the world.
Dig deeper: click here to access all of the reports in our Digital 2022 series.
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Mobile connections in India in 2022

Digital Marketing in India 2022

Data from GSMA Intelligence shows that there were 1.14 billion cellular mobile connections in India at the start of 2022.

However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

GSMA Intelligence’s numbers indicate that mobile connections in India were equivalent to 81.3 percent of the total population in January 2022.

The number of mobile connections in India increased by 34 million (+3.1 percent) between 2021 and 2022.
Need quick stats for other countries? Click here to read our Digital 2022 Country Headlines Report, with essential digital data for every country in the world.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2022 numbers for India:

  • Read our complete Digital 2022 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2022.
  • Click here to see all of the Global Digital Reports we’ve published on India over the past decade.
  • Explore all of our reports on countries in Southern Asia by clicking here.
  • Visit our complete online reports library to find all of the (free!) reports in the Global Digital Reports series.
  • If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Digital Marketing in India 2022

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